We love “Good Strategy, Bad Strategy” by Richard Rumelt so much, we now want to share key takeaways with you in our mini-review
To buy “Good Strategy, Bad Strategy” on Amazon:
Looking for a step-by-step playbook to validate your product idea that aligns with your life passion? – then Pat Flynn’s ”Will It Fly?” Could be the book for you!
Key ideas –
Will It fly is a step-by-step idea validation manual as used by Pat to validate his own businesses. The book is available on paperback, as well as on Kindle and Audible and is further enhanced by his companion online course.
After reading, listening to the audio book and completing the companion course – I’ve been using “Will it fly” directly to organize and validate a number of business ideas currently moving from ideation into incubation before development..
What I love about “Will It Fly?” is how Pat thoughlfully organized and sequenced his book. He was careful to ensure readers and listeners do meaningful prep exercises such as the ‘Airport Test” to ensure you map out where you want to be personally.
Pat also walks readers and listeners through the “History Test”… which helps you review previous jobs capture what you like and didn’t like and grade them. This is a great tool to help you see patterns of what you like and don’t like so that you can navigate your future successfully and efficiently.
The “Shark Bait Test” is another really insightful excercise which prepares you to spell out what your “unfair advantage” or your “super power” is in the face of a business challenger.
Pat also shares how to Brainstorm effectively – or as I like to say “pouring it all out” on paper.
To do this effectively – Pat suggests FIRST organizing your ideas into a single page of text. Don’t try to organize during this step, just get all the ideas down.
Next arrange the ideas into clusters on a single piece of paper.
The next major step is funneling this page of information into a single paragraph, and finally…
Distill this idea into a SINGLE sentence. As Pat notes, a considerable amount of effort will go into the last step to get your idea into a concise and effective sentence.
Pat gives tons of great actionable information on targeting your idea to the 3 P’s Place, People and Products that they will love… and…
Ensuring you’ve taken action to sufficiently research the market map.
Pat gives further practical guide for your Customer P.L.A.N –
It’s broken down into these specific areas that will help you know exactly how to focus your business.
* First solving people’s “Problem” – by deeply understanding it.
* Secondly, using “Language” that is familiar and resonates with your target audience.
* Thirdly, sharing in “Anecdotes” that express how you will overcome the problem, often these will be a short story about yourself or others.
* Lastly, figuring our key “Needs” of your target customers.
To help summarize what I like about Past Flynn’s “Will It Fly” are Some of my MAJOR Take-aways which include validating ideas with everyone. I *LOVE* using strangers to validate and refining my ideas.
Figuring our my “unfair advantage” / “super power” and remembering this advantage as I conduct business and am challenged by outsiders wanting to know why they should work with me.
* I am inspired by how Pat continues to serve his audience time and time again. I have so many other questions for Pat and look forward to learning more through his SPI podcast, his videos, books and his online courses.
If you love audio books as much as we do, click the link below to access “Will It Fly” on Audible.com and new users receive a special offer when you click the link below.
“The War of Art: Break Through the Blocks and Win Your Inner Creative Battle” written by Steven Pressfield was published in 2011 .
Are you a creative individual looking to breakthrough resistance and make your masterpiece– then Steven Pressfield’s “The War of Art: Winning the Inner Creative Battle” was written for you!
Today, we share highlights of Steven Pressfield’s “ The War of Art: Winning the Inner Creative Battle” as narrated by George Guidall.
First and foremost, I found “The War of Art” as an inspiration to get on with my creations.
First major take away – “The Most important thing about art is to work. Nothing else matters except sitting down every day and trying”
Second major take away – Everyone struggles with Resistance. You’re not alone. Don’t let that be your excuse.
Fear is another type of resistance. It can show up in many forms.
Actor Henry Fonda threw up before most of his performances. He just cleaned up and gave his performance.
Third major take away – You must treat your dream like a full time job.
We often work our day “job” when we’re sick, or tired, or have other things on our mind.
Pressfield underscores that the Professional ACCEPTS no EXCUSES. He points out that excuses are another “cunning” example of resistance. Don’t make excuses for working on your dream.
Another example is “waiting for inspiration” or the perfect moment, or for someone else to give you “permission or approval. This is more resistance.
Just DO IT! That’s the beauty of realizing your dream. You just NEED to DO IT!
In the “War of Art” Pressfield shares his personal philosophy which is deeply grounded in all his efforts to overcome personal human adversities with resistance such as procrastination, failures and excuses.
Written with an honest and transparent look into his own struggles and mistakes. Steven Pressfield’s “War of Art” is a real treasure for those ready to stoke their creativity into action.
If you find yourself lacking the motivation to move your pen, pick up your brush, compose your song, then you will likely find solace and encouragement in “The War of Art” by Steve Pressfield
Jump into “The War of Art” on audible today!
NOTICE: Affiliate links below to the book mentioned in this video.
(Audio book) “The War of Art” by Steven Pressfield
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Rounding out November 2017, friends joined at the Commonwealth Club of SF to hear Tim Ferriss author of Tools of Titans, 4-Hour Work Week, and 4-Hour Body speak with Mike Maples Jr. about becoming an entrepreneur, life lessons on investing, and excerpts from his latest book “Tribe of Mentors: Short Life Advice from the Best in the World.”
In his 2017 book, Tribe of Mentors: Short Life Advice from the Best in the World, Tim profiles everyone from actor Jesse Williams and Craig Newmark of Craigslist to mogul Arianna Huffington and burlesque star Dita Von Teese and shares their secrets for success, happiness and meaning
This book is filled with many thought provoking questions including;
In the book, Tim’s guests provide answers to these questions that may shock or surprise you, or perhaps REALY inspire you.
Regardless, Tribe of Mentors: Short Life Advice from the Best in the World, is a priceless reference that will likely give you insights you’ve never considered.
Books by Tim Ferriss;
Audible versions of books by Tim Ferriss;
For more about Tim Ferris, please visit; https://Tim.blog
Peace and continual purposeful inspiration to you and yours
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